PR Newswire (paid press release):
NEW YORK, April 3, 2017 /PRNewswire/ — The Madison Square Garden Company and HotelTonight today announced a marketing partnership, naming the leading mobile app for last-minute hotel booking as the Official Hotel Booking Partner of the New York Knicks, New York Rangers and the Arena Concert Series at Madison Square Garden. The agreement provides HotelTonight with premier brand integration and exposure across Madison Square Garden’s unrivaled set of assets, including digital platforms, venue signage and presence in the transformed Madison Square Garden.
“As the leading mobile app for last-minute hotel booking, HotelTonight is a perfect partner for Madison Square Garden and the millions of fans who attend events in the Arena every year,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. “We are always searching for opportunities to enhance our fans’ experience and bring more value to them when they attend an event in one of our buildings and this partnership with HotelTonight continues to help make that happen.”
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“Madison Square Garden is one of the world’s most iconic venues, and the home arena of some of the world’s most recognizable sports brands, the Knicks and Rangers. It is also footsteps from some of the world’s most outstanding hotels, so this partnership is a perfect alliance,” said HotelTonight CMO Ray Elias. “We know fans often enjoy social experiences around live events that include things like dining and hotel stays, so with this partnership fans win.”
Further enhancing the value to fans, HotelTonight recently expanded its proprietary location-based GeoRates to Madison Square Garden, providing attendees at all Rangers and Knicks games as well as concerts at The World’s Most Famous Arena who have the HotelTonight Mobile App with extra-discounted hotel deals bookable from their smart phones right at their seats.
HotelTonight will enjoy significant brand exposure at The Garden during all Knicks and Rangers games, as well as during concerts at Madison Square Garden. This includes courtside and in-arena LED signage throughout the Arena, Rangers dasherboard signage, featured spots on MSG’s GardenVision and running spots on Madison Square Garden’s Out of Home Signage all around the Arena.
Across the board, hotel bookings are becoming increasingly last-minute. With ticket buying becoming increasingly last minute, live events are a major driver of last minute hotel bookings whether fans are traveling from afar or simply making a night out of a game or concert. More than 40% of HotelTonight bookings are within 50-150 miles of the booker’s residence.
About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA), along with two development league teams — the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL). In addition, the Company features popular original entertainment productions — the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at www.madisonsquaregardencompany.com
HotelTonight is the leading mobile app for last-minute hotel bookings (from night-of up to a week in advance), with reach across 1,700 cities in more than 35 countries and over 25,000 hotel partners worldwide. When hotels have unsold rooms, they load them onto the app, which means incredible last-minute rates. HotelTonight is available on iOS, Android and our mobile website.
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