The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing

The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing

INTERNATIONAL. Entries are now being invited for The Moodies, the sixth edition of the prestigious annual awards that spotlight digital, social media and marketing excellence across the airport and travel retail sectors.

The awards, embracing airports overall, and sub-sectors such as travel retail food & beverage and advertising, as well as the wider travel retail sector will be judged by an expert panel (further details to be announced), led by The Moodie Davitt Report Chief Technology Officer Matt Willey. Entry is by submissions from the industry.

This year The Moodies feature a number of new categories, each designed to showcase the best of the evolving digital, social and marketing landscape, these include:

  • Best In Data & Analytics
  • Best KOL-Led Campaign
  • Best Use of Real-Time/Geolocation
  • Best Agency
  • Best Tactical Advertising Campaign
  • Best Branding Advertising Campaign
  • Best Native Campaign
  • Best Launch/Relaunch
  • Best Use of WeChat
  • Best Employee Engagement
  • Best CSR or Cause Advocacy

Entry for the awards is via self-nomination and will be charged at €100 per submission, payable at point of entry (see below).

A dedicated website for The Moodies has been created and will be updated as the nominations process continues. Visit: https://themoodies.events/

https://themoodies.events/

Award entries are being invited from today until the closing deadline of 14 January 2019.

Upon completing the online entry form, entrants will be provided access to a Google Drive folder, where they can upload supporting documents,  information, images and video.

Last year the awards featured 133 shortlisted entries from around the world, and offered a fascinating overview of airport and travel retail social and digital media trends and excellence.

The Moodie Davitt Report Chief Technology Officer Matt Willey said: “We are excited to announce the launch of this year’s Moodies Awards and are pleased to be able to expand their scope this year to highlight some of the best work from agencies and advertising platform providers as well as recognise the ongoing innovation from airports, retailers, food& beverage operators and brands.

“Digital is now fundamental to the performance, promotion and reputation of businesses across the travel retail sphere and The Moodies represent the ultimate showcase for evolution and excellence in the sector.”

The full list of awards categories is as follows:

  • Best Use of Social & Digital Media
  • Best Website Overall
  • Best In Data & Analytics
  • Best KOL-Led Campaign
  • Best Use of Real-Time/Geolocation
  • Best Agency
  • Best Collaboration Campaign
  • Best Omnichannel Campaign
  • Best Tactical Advertising Campaign
  • Best Branding Advertising Campaign
  • Best Native Campaign
  • Best Competition
  • Best Launch/Relaunch
  • Best e/M Commerce
  • Best Use of Facebook
  • Best Use of Instagram
  • Best Use of WeChat
  • Best Twitter Feed
  • Best Video Campaign
  • Best Use of Mobile
  • Best Employee Engagement
  • Best CSR or Cause Advocacy

Judging Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

They will also consider the structure, presentation and clarity of each entry.

Entries should not exceed 1000 words in total and should relate to work undertaken between November 2017 – December 2018.

Each entry must include information under the following headings:

•   Total budget & objectives

•   Target audience & strategy

•   Implementation & creativity 

•   Results & evaluation

Additional criteria:

Quantifiable impact
Judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; and the number of ‘followers’ generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.

Customer engagement
Many companies are present in social media, but often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, the level of interaction they achieve, and the quality of the conversation they are able to generate.

Visual appeal
Visual quality and impact is critical across all categories, and especially for the crucial Best Concourse Advertising Campaign and Best Use of Digital Media In-store categories. Our judges will look for creativity, quality of imagery and excellence in execution.

Quality of content
The ways in which companies use digital and social media vary considerably. Our judges will focus on originality and breadth of content, and on the methods employed to win the traveller’s attention. Extra merit will be earned by companies which aim to do more than merely sell a product or service, but use new media to create excitement and interest in the location in which they operate.

Incentive to spend
How are airports and operators using digital and social media to win spend from travellers? And how are they ensuring that those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.

Impact on the traveller experience
Today most travellers use mobile devices when they travel. The Moodie Davitt Digital Awards will look at how airports and retailers have tapped into the SoLoMo – Social, Local and Mobile – trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.

The Moodies Awards 2018

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