Sandra Moffatt, a native of Dublin, has joined the team at Tourism Ireland as the new Trade Promotions and Digital Marketing Executive in Canada.
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Moffatt’s main focus will involve planning and implementing a targeted program of trade marketing activities with key Canadian travel partners, tour operators and airlines and managing strategic digital communications in order to grow both leisure and business tourism travel from Canada to Ireland.
“We are delighted to have Sandra on board,” said Dana Welch, manager, Tourism Ireland, Canada. “She has a strong knowledge of destination marketing and the travel industry and brings a wealth of digital communications experience to the role. Last year the island of Ireland welcomed a record number of Canadian visitors and we look forward to continued growth as we roll out our year-round marketing program designed to continue this momentum in 2018.’’