Tourism Minister Rania El-Mashat will attend Germany’s leading tourism trade show, ITB Berlin, from 7 to 11 March, seeking to boost interest in the country’s tourism industry, according to a statement by the Ministry of Tourism on Tuesday.
The ministry’s spokesman said that Egypt will have a large booth at the exhibition, involving 100 participants from the Egyptian tourism industry, including hotels, travel agencies, EgyptAir and the Egyptian Tourism Federation.
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El-Mashat will attend several official meetings and media events on the sidelines of the ITB, seeking to raise Egypt’s profile and encourage investment in the sector.
According to the ministry, the ITB provides an opportunity to promote Egypt as a touristic destination and reassert its significance on the world tourism map.
The ITB website describes the Berlin event as the foremost business platform for the global tourism industry.
It has been held in Berlin every year since 1966, focusing on the global travel industry. It is part of ITB Global, which also includes Asia and China.