China Sales Mission Diving 2017 is a business-to-business promotional event to increase product knowledge and introduce diving tourism packages to the Chinese market.
The campaign will include media interviews, press conferences, diving tourism updates, music shows, the handing out of souvenirs and door prizes, as well as information on Indonesian tourism.
“The sales mission will meet seven Indonesian sellers, such as scuba diving, resort and cruise operators. They will also invite clients from China in cooperation with diving industry partners there,” Pitana said.
As part of the so-called Coral Triangle Area, Indonesia has a rich and varied underwater ecosystem, which is perfect for diving activities.
Tourism Minister Arief Yahya said efforts to promote Indonesia’s maritime tourism are on track, since diving has become a new global trend.
Maritime tourism is divided into three areas: coastal, underwater and above water, or the sailing zone.
“Not only the Chinese market, but also Malaysia, Hong Kong, Taiwan and Korea have shown interest in underwater tourism,” Arief said.
The minister said Indonesia has at least 10 leading marine tourism destinations, especially for diving. They are Bali, Lombok (West Nusa Tenggara), Labuan Bajo and Alor (East Nusa Tenggara), Derawan (East Kalimantan), Bunaken (North Sulawesi), Togean (Central Sulawesi), Wakatobi (South Sulawesi), Ambon (Maluku) and Raja Ampat (West Papua).