Tourism Nova Scotia launches Heart competition

Tourism Nova Scotia launches Heart competition

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Tourism Nova Scotia is delighted to announce the launch of a major consumer competition in partnership with the multi award-winning and leading Canada travel expert Canadian Affair. The one week campaign will be broadcast on Heart Radio in London and throughout Scotland with a holiday of a life time up for grabs for one lucky couple.

Scheduled to begin on 19 March, Heart listeners will be encouraged to answer a question about Nova Scotia, with a chance to win a seven night trip to the Canadian province including direct flights from London or Glasgow, car hire and exclusive accommodation throughout. The winners will enjoy a packed itinerary that will begin in the bustling provincial capital city Halifax, before taking them up to Cape Breton, home of the world famous Cabot Trail, ranked one of the world’s most scenic drives, and rich in stunning wildlife and fascinating colonial history.

The competition, which will act as destination awareness drive, is the latest initiative from Tourism Nova Scotia as part of its ongoing commitment to the U.K. market. Emma Cashmore, Account Director, U.K. Tourism Nova Scotia said
“It’s an exciting time for the province and we are delighted to be working with Canadian Affair. The Heart campaign offers us a fun and engaging way of interacting with the holidaying public, providing huge exposure for the destination. Nova Scotia is home to an exceptional choice of cultural, outdoor and gastronomic experiences that appeal to a wide demographic of traveller and we are thrilled to be bringing a flavour of that to the British airwaves.”

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The U.K. is Nova Scotia’s largest overseas source market and benefits from direct flight connectivity in just six hours between London Heathrow and Halifax, and Glasgow and Halifax. From April this year, access to the provincial capital will strengthen further when WestJet introduces a low-cost direct service from London Gatwick.

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