NAIROBI, KENYA: In 2015, Pope President and Francis Barack Obama’s stop by at Kenya was an excellent marketing story for international tourism into Kenya. The consequences of the international fascination with Kenya, were however, per year later with arrivals in to the country increasing only felt.
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As a former President, In July with a robust delegation including philanthropists obama visited Kenya, diplomats, lawyers, friends and celebrities to the Obama family.
We can get to see continued and increased fascination with Kenya from the international markets like the upshot of the 2015 visit, by seeing a confident variance in arrivals in to the national country in 2019. For now, it will be wise for the hoteliers to keep making use of their efforts in attracting more local and regional travelers with their properties.
Kenya’s tourism products continue steadily to attract visitors from around the world, most Kenyans however, because of an inherent insufficient knowledge, haven’t had the chance to tour major attractions in the national country.
Travel is regarded as a ‘luxury’ for the ever growing middle income despite the fact that numerous affordable destinations over the nation have already been widely accessible since independence. Domestic tourism, in this respect, has to be developed.
Increasing consumerism amongst Kenya’s growing middle income and the ‘millennial traveler’ alongside the heightened awareness / appreciation for travel as a rejuvenating and educational experience are between the key factors for the rise in domestic tourism in the united kingdom.
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Sports events, cultural and music festivals, conferences, inexpensive medical tourism and affordable destination weddings are gaining momentum in the Kenyan market. Improvements generally infrastructure, innovation in the banking sector (through the introduction of services that facilitate easier payment options) and positive involvement from the neighborhood media houses (through responsible journalism) are factors that aren’t only educating the domestic traveler, but making tourism more accessible and much more affordable also.
The efforts of the Kenya Tourism Board (KTB) to supply data on domestic and regional tourism cannot go unnoticed. KTB’s endeavours have already been hampered by having less a functioning regulatory framework which may ensure that the mandatory industry stakeholders provide accurate data and relevant information.
Functional tourism frameworks could be developed if transparency by industry stakeholders is manufactured compulsory as a required pre–requisite to use as a tourism goods and services in Kenya. The Tourism Regulatory Authority can implement this among the key criteria when classifying properties in the united states. For now, KTB unfortunately must depend on hotel bed occupancy records to find out domestic tourism growth alone. KTB is working diligently alongside the Ministry of Tourism to boost on domestic tourism data including its actual contribution to the.
Word of mouth ranks top on resources of domestic travel information. Person to person, online reviews and social media marketing travel influencers have grown to be the main resources of travel information. In accordance with a scholarly study conducted by Consumer Options, 67.3 per cent of respondents get their travel information from family and friends while 50.3 % of respondents depend on the web for travel information. It really is understood that the most frequent internet resources of information are Instagram and Facebook at 59.7 % and 28.6 % respectively.
There is really a rising dependence on hotel owners and tour operators to create products and packages for the emerging band of domestic millennial travelers who is probably not as thinking about luxury in comparison with convenience, flexibility and budget.
The current millennial traveler is quite clear in what they are searching for – usually adventure and fun. Hence, it is essential for providers to mark up their facilities accordingly should they desire to capture this growing market within Kenya. This band of travelers will be the future of the and for that reason any brand thinking about building loyalty should be prepared to accommodate them and grow using them.
As for the present time, let us anticipate the visit of Obama and his prestigious delegation to Kenya – but let’s remember to help keep our eye on your golf ball and take utmost benefit of what’s right before us – the domestic travelers and the millennials.
Bobby Kamani, Managing Director, Diani Reef Beach Resort & Spa
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