Tourism Tax Commission Approves Spending Funds For Interstate 55 Billboard, Other Items

Tourism Tax Commission Approves Spending Funds For Interstate 55 Billboard, Other Items

The city of Ste. Genevieve’s Tourism Tax Commission met on July 18 after the Tourism Advisory Council and approved a spending package for a billboard, search engine marketing and rack cards.

The commission also re-elected its chair, Tom Hooper. He had submitted his letter of resignation from the commission earlier this month but decided to stay on.

Hooper also announced at the meeting that the commission’s tax fund would be receiving money that had been withheld, which will bring the coffers back up to where it should be.

The commission’s funding had been down from its typical pace since the spring of 2016. The fund collects a 2 percent tax on overnight lodging in Ste. Genevieve.

Through the first eight months of Fiscal Year 2017, which began October 1, 2016, the fund had collected $4,989, well off its typical pace of more than $21,000 per year.

The city had referred the matter to its previous attorney in an effort to collect money that was being withheld.

Its treasury report at last week’s meeting noted a balance of only $10,008. And the commission was looking at — and approved — $6,740 in expenditures on the three items in the spending proposal.

One item was the search engine marketing campaign, which city tourism director Sandra Cabot said came to about $300 per month. It was approved for two more months.

Another was rack cards placed at hotels throughout the region, which Cabot said cost about $220 per month. It also was approved for two more months.

The current billboard agreement for signage along southbound Interstate 55 just south of the Highway 67 split carried a price tag of $5,700 per year, which included a 5 percent discount on the monthly rate.

See complete story in the July 26 edition of the Herald.