Travel company Thomas Cook is back – but it's now online only

, Travel company Thomas Cook is back – but it's now online only, TravelWireNews | World News

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Thomas Cook has been “reinvented” as an online travel company just one year after it collapsed leaving some 150,000 holidaymakers stranded overseas and around 9,000 people out of work.

Chinese firm Fosun Tourism Group acquired the brand for £11 million after the 178-year-old travel company went under last September.

The new version, employing around 50 people, wiil, start selling holidays online and over the phone on Wednesday, September 16. It does not have any physical stores.

UK chief executive Alan French – who was group strategy and technology director at Thomas Cook when it collapsed – said: “What happened last year was a tragedy at a personal level for many thousands of my former colleagues, our business partners and of course our loyal customers.

Thomas Cook’s liquidation left hundreds of people stuck abroad (Image: PA)

“The resilience and affection still felt for the Thomas Cook brand reflects the huge commitment and professionalism of those former colleagues. We are very much in their debt and hope to have their backing as we look to take the brand into a new era.”

Mr French said customers can be “reassured their money is protected” due to the new travel agency’s “robust financial structure”.

He said: “We have reinvented one of the most recognisable names in British travel. Our new business will combine fantastic UK-based customer service with an updated operating model protected by Atol and with the backing of a multibillion-dollar organisation.”

At present, Thomas Cook only offers trips to destinations from which UK holidaymakers can return without entering quarantine, including Italy, Turkey and parts of Greece.

Mr French said the company is “clearly aware of the short-term challenges posed by the pandemic” but is “taking the long view”.

“We know Brits are keen to travel but feel nervous about safety and any changes to Government rules on quarantine. We are only selling destinations on the travel corridor list and all the hotels are flexible. We also won’t charge customers a fee to change their holidays if Government rules change,” he said.

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