Organized as part of their annual Travel Trends Report, TrekkSoft, a SaaS company headquartered in Switzerland, have released the findings of their 2018 Tourism Survey. With over 900 participants in the tours and activities sector, the results provide one of the largest industry overviews to date.
Stephanie Kutschera, Head of Marketing at TrekkSoft said, “We were overwhelmed with the volume of submissions to this survey which we shared with our customers, contacts and social media followers around the world. The collected data is extremely valuable for anyone working within the sector to see what are the new industry norms and the trends that we can expect to see in the next 12 months.”
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“We asked what trends our participants had noticed within their destination in the past 3-6 months. Last minute bookings came out on top with 39% reporting a strong increase. 22% said that there was a new nationality visiting their destination, predominantly driven by Chinese market. Knowing these trends will allow operators to plan and prepare for the year ahead.”
The survey also asked participants which online travel agents bring the best return for their business. Viator continued to lead the way with 41% of the vote, but in second place, ahead of Expedia and GetYourGuide, was Google Trips with 17%. When asked if businesses would consider becoming resellers themselves, 62.4% agreed.
“As there isn’t a lot of industry specific data, we also asked about our participants businesses. We found that over 50% of tour and activity companies have up to 5 employees, which we would expect, but 15% have over 20 employees. For the sector that is very strong.”
TrekkSoft will launch their Travel Trends Report 2019 on 12th December which includes interviews from leading OTAs Civitatis, Klook, Musement and TourRadar.
CEO, Olan O’Sullivan said: “This is our most anticipated report as it offers a huge insight into the tours and activities sector, a sector where there is usually limited information available. This year we’ve gone even further into the booking data, key trends, and market insights, we’ve involved marketplaces and industry experts, and added invaluable survey results from over 900 operators.”