Amazon is expanding its grocery delivery, and Walmart is right on its heels. Just over a month after the online retailer announced its Prime Now delivery service will begin delivering Whole Foods groceries, Walmart has announced it’ll expand its online grocery delivery service to over 100 metro areas this year.
This means that over 40 percent of U.S. households will be able to order groceries from Walmart, the company claims.
Currently, Walmart Grocery Delivery is only available in Dallas, Denver, Orlando, Phoenix, Tampa, and San Jose. Walmart will announce more metro areas over the course of this year.
Walmart launched its online grocery delivery program in June 2016 as a trial in Phoenix. While users order via an online portal, the system is human-powered — the company claims to employ more than 18,000 personal shoppers to select customers’ groceries for them.
Amazon isn’t the only competitor Walmart has its eye on. Earlier this month, meal kits joined Walmart’s grocery lineup to take on the looming threats of Blue Apron and HelloFresh.
“We’re excited about the progress we’re making on Online Grocery Delivery and what this expansion will mean for our customers,” an Amazon spokesperson told Mashable in an email. “With the help of our personal shoppers and third-party delivery services, customers can have quality groceries delivered right to their doorstep.”