WATCH: Cape Hillsborough family lead tourism push

WATCH: Cape Hillsborough family lead tourism push

MACKAY’S own Atherton family is the face of the latest Queensland tourism promotional video, inviting visitors to the iconic Cape Hillsborough.

Ben and Renae Atherton, owners of the Cape Hillsborough Nature Tourist Park, are promoting the unique experience in a video produced as part of the revitalised “Beautiful one day, perfect the next” Queensland tourism campaign.

The video was produced in partnership with Tourism and Events Queensland and Mackay Tourism.

TEQ Chief Executive Officer Leanne Coddington said Mr Atherton was the perfect choice to show potential visitors why Mackay should be their next choice.

“Having real locals tell their story, share their secrets and invite travellers to explore their part of the world is such a genuine, Queensland way to make this series so special,” she said.

“Ben speaks with such passion for Cape Hillsborough and, through his children’s eyes, shows viewers how to explore even more of the area than the famous ‘Wallabies on the beach’ experience.”

General Manager of Mackay Tourism Tas Webber said locals take great pride in showcasing the region to the world.

“Every morning, right on sunrise, wallabies come down to the beach at Cape Hillsborough leaving visitors mesmerised. Locals like Ben strive to make each moment a visitor spends in Mackay a memorable one,” he said.

“Our locals are passionate about ensuring visitors experience the natural beauty and wonder of the place we are lucky enough to call home.”

The promotional video comes less than a week after Mackay Tourism unveiled its new “Sunrise with the Wallabies Tour”, a 1.5 hour experience where paying tourists get priority access to the roos on Cape Hillsborough.

The move to put a premium price tag on Cape Hillsborough is part of a strategy to better manage the wild experience and use it as a “catalyst” to propel the tourism sector in Mackay.

Cape Hillsborough Nature Tourist Park also expects to have a new amenities block within the next few weeks, and have already opened a cafe to leverage tourists once the new tour begins on May 21.

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