I’ve always said that your company’s brand is on social media whether you like it and know it or not. The same certainly is true for each of our own personal brands.
Social media enthusiast and author Lara Galloway stressed this point during her discussion on personal branding online at a professional industry event I recently attended.
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Lara stressed that managing your digital brand is like having career management insurance. While none of us will ever completely control our own online brand (because others get a say), being engaged in social media gives us a seat at the table when our brand is being discussed.
She shared eight benefits to managing your personal brand online.
- You can establish yourself as a subject-matter expert in whatever your area of expertise is. For example, a childhood friend of mine has turned her longtime passion for fashion into a second career as a personal stylist. She shares her blog posts with her Facebook friends to position herself as a go-to person for fashion do’s and don’ts.
- It keeps you top of mind among key decision-makers, including within your own company, when they need to choose the best people for projects and initiatives.
- You have a better chance of attracting opportunities that are a better fit for you. The whole world is a search engine that can help you be found by the right people for the right opportunities.
- Your personal brand helps you connect your values and passions to your career. Let the universe know what’s important to you by talking about topics and ideas that you’re passionate about.
- Social media helps you identify your competition and understand your target audience. I use social media, for example, to get to know reporters and bloggers before approaching them with ideas.
- Your personal marketing assets, like your LinkedIn bio, make for a more powerful and personal read to those wanting to learn more about you beyond your history of past jobs and accomplishments.
- Your personal brand helps build a bridge between you and others. Having the ability to learn a bit about someone else, like a prospective boss or customer, makes in-person networking easier and more natural. It enables you to prepare for small talk and find a common ground. And, after all, we’re all seeking to build meaningful, trustworthy business relationships.
- Finally, your personal brand online helps you stay connected and relevant to industry trends, making you more credible.
All of these reasons resonate with me. How about you? Which benefits matter most to you?
In my next post, I’ll share Lara’s tips on how to secure and build your personal brand online.