World Travel Market and Braztoa open in Sao Paulo

  eTN Article:

With the presence of important national and international authorities, today inaugurated the fifth edition of World Travel Market Latin America that takes place at the Expo Center Norte in Sao Paulo, Brazil, until April 6.

It began today – the main Latin American tourism and travel industry event, WTM Latin America. From April 4-6, white and blue pavilions of the Expo Center Norte in São Paulo, will receive exhibitors, buyers, and visitors for effective scheduling of meetings, business opportunities, networking, and qualified high – level professional updating.

WTM Latin America once again renewed the alliance with the trade meeting, Braztoa, which strengthens the representativeness of the event and initiatives that encourage the intra-regional tourism market. The event is five years old and has become the largest B2B event in the region, which promotes tourism development.

“We are very proud to reach the fifth edition of this event,” says Lawrence Reinisch, Director of WTM Latin America. “After learning of previous editions and market recognition, we are excited for this great business meeting and networking that brings the world to Latin America and promotes Latin America to the world.”

“Latin America is a market that represents a huge opportunity. For us, it is important to understand the players and reflect their expectations in an event that provides the best environment relations and business,” says Charlie Cracknell, Senior Director of Events for Reed Exhibitions.

According to Lawrence, the 2017 edition is a milestone and testament that WTM Latin America is hosting the first Ministerial Roundtable on Tourism as a tool for development, organized by the Ministry of Tourism of Brazil in partnership with the World Tourism Organization (UNWTO).

The meeting takes off on the morning of April 5, which will have tourism ministers of South and Central America, as well as officials of sector entities, discuss, among other issues, intraregional cooperation for market development and promotion of destinations in integrated itineraries.

The consolidation of WTM Latin America with Braztoa also reaffirms the traditional exhibitors’ investment and the arrival of new exhibitors, which diversifies and increases the supply of products and services to buyers while demonstrating the strength of the market and the importance of Latin America.

Event visitors can discover attractions of destinations such as Nicaragua, Bolivia, Italy, Greece, and Palestine, and they can do business with companies like PKFARE, Carousel Travel New, Siteminder, and Bahia Principe Hotels & Resorts; while also learning about new offers from various airlines, including Air France, KLM, GOL, Delta Airlines, and Turkish Airlines.

The 2017 edition of the event, creating business opportunities for exhibitors and visitors, will feature the participation of members of traditional programs such as the WTM Hosted Buyers and Buyers’ Club groups that bring together a selection of the best buyers around the world.

The two programs are dedicated to selecting buyers of high relevance in the travel and tourism industry and potential interest in Latin America. The qualification of buyers is complex and careful, either to join the WTM Buyers’ Club, for which annual industry professionals are postulated, or to be in the group of Hosted Buyers who participate in the guest event by WTM Latin America.

According to Luciane Leite, Manager of WTM Latin America, one of the main distinguishing features of the event is the presence of qualified buyers. And it highlights that this year the team is even more dedicated in the implementation of market intelligence and research to effectively bring representatives of all parts of the world more prepared and more expected by exhibitors to conduct business.

Firm in its intention to promote and encourage business networking, the premier global event for the travel industry in Latin America makes special meeting days on April 5 and 6 from 10:30 am to 12:00 noon in the networking area – WTM Speed Networking. This year, about 200 buyers and 800 exhibitors are expected at these meetings.

The initiative was created so that the buyers have the opportunity to get the largest number of contacts with exhibitors in a short space of time. Designated members of the WTM Buyers’ Club meetings, which must always run to qualify, contribute to the diversity of contacts and receptivity among investors, making their relations more dynamic.

Since its launch at WTM London 2010, Speed Networking has proven to be a success, with an average of 10 meetings completed in less than 25 minutes. Reinisch stresses that it is not conventional meetings but opportunities opening new avenues for businesses that will subsequently materialize. A great novelty to the public at this year’s event is the online My Event platform that helps planning and organization of the agenda of every visitor to exhibition days, which creates an individual professional profile, and requests meetings, selected conferences, and favorite exhibitors. The tool works to optimize time and expands opportunities for contacts and the signing of contracts.

Another novelty of the 2017 edition are partnerships with two global tourism market benchmarks: hotelmap – considered the world ‘s largest booking platform of hotels, and oneworld – an alliance of 15 major airlines in the world, offering more than 1,000 destinations. Signed agreements guarantee discounts on airfare and lodging for all participants.


The UN (United Nations organization) declared 2017 the International Year of Sustainable Tourism Development, therefore, all attentions are being directed to the sector’s contribution to sustainable development of destinations. The companies, both in source markets and destinations, frequently mention the contribution that the sector makes to the development of countries.

With the initiative of the UN, responsible tourism is a topic increasingly discussed in the travel and tourism industry, as it highlights the central role of the local community and their right to be the main actor in the development of sustainable and socially responsible tourism.

This issue is important and at a high-level in this fifth edition of WTM Latin America, and the event is promoting a series of lectures at the theater conference center, with the participation of important professionals in the field of tourism and sustainable development goals, including the three winners of the World Responsible Tourism Awards in wildlife, biodiversity, and animal welfare.

“Reed Travel Exhibitions and WTM, as brands and as promoters of events, are committed to support responsible and sustainable tourism. Through our events, we work globally with leading specialists in this segment,” says Charlie Cracknell.


WTM Latin America & the 47th Business Meeting of Braztoa at the theater presents its programming conference with an agenda on the tourism market and its interfaces. The focus of this edition is to showcase the main trends of tourism in Latin America, with presentations by professionals from large companies like Google, Amadeus, Phocuswright, and Facebook, as well as organizations like the World Tourism Organization (UNWTO), the Brazilian Association of Air Companies (ABear), and the University of São Paulo.

eTN is a media partner for WTM.


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