Sabre Corporation and Virgin Australia, one of the largest airlines in Australia, have announced a strategic alliance aimed at enhancing the airline’s retailing capabilities through the gradual implementation of SabreMosaicTM, an innovative AI-driven platform designed to revolutionize airline retailing.
This partnership positions Virgin Australia as the inaugural customer and will facilitate the airline’s eventual adoption of the comprehensive range of solutions offered by SabreMosaic, representing a significant advancement in the airline’s pursuit of modern retailing and the broader market introduction of SabreMosaic solutions. The collaboration highlights both companies’ dedication to innovation and leadership within the industry, as well as the airline’s objective to be a pioneer in the transition to offer-and-order based modern retailing.
“Building on our long-standing partnership, Sabre is honored to work with Virgin Australia as our initial partner for SabreMosaic, our groundbreaking platform aimed at transforming airline retailing,” stated Roshan Mendis, Chief Commercial Officer of Sabre Travel Solutions. “Our goal is to empower Virgin Australia to provide a personalized and dynamic travel experience that will establish a new benchmark in the industry. This partnership signifies the dawn of a new era, as SabreMosaic becomes accessible to airlines globally.”
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