Sabre Corporation, a prominent provider of software and technology solutions for the global travel sector, has announced a strategic alliance with Air Serbia, the national airline of Serbia. This partnership designates Sabre as the NDC (New Distribution Capability) IT provider for Air Serbia, enabling the airline to enhance its travel offerings and explore new revenue streams.
Sabre empowers Air Serbia to develop and manage its NDC content while ensuring its availability through various third-party platforms. The cloud-based solutions offered by Sabre are designed for flexibility and modularity, allowing Air Serbia to incorporate new features and functionalities as its NDC strategy progresses. Furthermore, Sabre delivers impressive performance, with NDC air shopping response times ranging from 0.5 to 1.5 seconds, thereby facilitating a seamless shopping experience for both travel agencies and travelers.
Sabre’s NDC airline IT solutions serve as a crucial component of SabreMosaic, an innovative, modular, and open technology platform recently introduced to revolutionize airline retailing. Enhanced by Google’s cutting-edge artificial intelligence (AI) capabilities, SabreMosaic empowers airlines to generate and present a broader array of content in real-time, thereby opening up new avenues for revenue generation.
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