Choice Hotels International, Inc., recognized as one of the largest hotel corporations globally, has announced its inaugural contract under the newly reinstated SOAR (Supporting Ownership Access and Representation) initiative. This program aims to foster hotel ownership opportunities for entrepreneurs from underrepresented backgrounds. Damon Healey, representing Eternal Companies, a firm specializing in real estate investment and asset management, has signed a contract to transform two hotels in Georgia into Suburban Studios, one of Choice’s four extended stay brands. The two properties commenced operations on May 30.
Suburban Studios’ “Extended Stay Made Easy” design package provides flexibility to help enable quick and efficient conversions. The new Suburban Studios property details are as follows:
Suburban Studios Columbus Bradley Park is located at 1721 Rollins Way in Columbus, Georgia, and has 92 rooms. The hotel is close to local attractions such as the National Infantry Museum, Flat Rock Park, the National Civil War Naval Museum, and the Columbus Botanical Garden.
Suburban Studios Macon North is located at 3980 Riverside Drive in Macon, Georgia, and has 73 rooms. The hotel is conveniently located off I-75 and close to local attractions such as Ocmulgee Mounds National Historical Park, the Museum of Arts and Sciences, Amerson River Park, and the Allman Brothers Band Museum at the Big House.
The revival of the SOAR program at the beginning of this year has reinforced Choice Hotels‘ enduring dedication to assisting underrepresented entrepreneurs in achieving their aspirations of small business ownership. Choice Hotels stands out as the sole hospitality company with a specialized team committed exclusively to providing hotel ownership opportunities to underrepresented groups. Over the past two decades since the program’s launch, Choice has successfully granted and financially backed over 370 franchise agreements with minority and veteran entrepreneurs from underrepresented backgrounds.
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