Dream Hotels & Resorts (Dream) and CityBlue Hotels (CityBlue) have recently unveiled a strategic sales and representation partnership with the goal of strengthening their market footprint throughout Africa. Under the motto, ‘Working Together for a Promising Future in African Hospitality’, this collaboration signifies a major achievement in uniting two African hospitality firms that are committed to sustainable development.
The Founder & CEO of CityBlue Hotels, has stated that their collaboration between East and West with the South will involve collaborative marketing initiatives, promotions under both brands, joint participation in trade shows, as well as the sharing of contracted agents, wholesalers, and customers to expand their market presence.
A formal Memorandum of Understanding (MOU) will be signed between Dream and CityBlue during the Africa Hotel Investment Forum (AHIF) in Windhoek. This strategic partnership is in line with AHIF’s objective of promoting investment, cooperation, and development in the African hospitality sector.
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