Hard Rock International is excited to announce the launch of the John Lennon Memorabilia Treasure Hunt in celebration of the release of John Lennon’s Mind Games – The Ultimate Collection. Partnering with the John Lennon Estate and UMe, fans worldwide can participate in this unique experience. With over 88,000 pieces of authentic music memorabilia showcased at Hard Rock locations globally, participants can explore a variety of highlights such as clothing, instruments, sketches, lyrics, and more during the treasure hunt.
The commencement of the treasure hunt coincides with the debut of John & Yoko’s latest social platform, a global map that allows supporters to register, share peaceful messages, partake in “Meditation Affirmations,” and demonstrate their appreciation and respect for John & Yoko. Nutopia, a fictional nation conceived by John Lennon & Yoko Ono in 1973, advocates for the concepts of Peace and Love popularized by John’s iconic tracks ‘Imagine’ and ‘Mind Games’.
The John Lennon Memorabilia Treasure Hunt is organized in honor of the launch of ‘Mind Games – The Ultimate Collection’ box sets. This comprehensive collection immerses fans in the heart of the recording studio during the album’s 1973 sessions at the Record Plant in New York City. It includes numerous unreleased outtakes, raw versions, instrumentals, simplified mixes, studio conversations, and other materials.
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