Louis Vuitton unveils its inaugural Resort activation of the year in collaboration with Galaxy Macau, featuring an exclusive pop-in and poolside takeover starting on May 23, 2024.
This summer, Louis Vuitton is continuing its resort concept with the LV By The Pool collection at Banyan Tree Macau. Located in the heart of a bustling metropolis, this urban oasis is the perfect setting for the brand’s global activation. The poolside area has been transformed into an energizing coral color scheme, with the Monogram inspired tile pattern adorning the branded pool floor and LED façade arch. This creates a vibrant and inviting ambiance for guests to enjoy. The motif extends throughout the curated space, including the sun beds, poolside umbrellas, cabanas, and even a special animated ice-cream bicycle stand. This immersive experience allows guests to fully immerse themselves in the spirit of travel and coastal living with Louis Vuitton.
To celebrate the exclusive pre-launch of the LV By The Pool 2024 women’s collection and the release of the Pre-fall 2024 drop 2 men’s collection, a pop-in has been set up at the Galaxy Promenade store.
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