New North America GM Named at Nordic Airline

Finnair announced Javier Roig Sanchez as its new General Manager of North America.

Sanchez began his Finnair journey in July 1995 as a Client Manager, working his way up the ranks into a variety of different Sales Director roles across different European markets.

Sanchez has been appointed over the past few years as Joint Business Sales Lead in the EMEA region on top of his regular Market Director duties in the Central and Southern European markets.

Roig Sanchez takes the reins from Pasi Kuusisto, who now takes the position of Area Vice President for Asia.

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