Explore St. Louis announced the appointment of Ed Skapinok as Chief Commercial Officer of the destination marketing organization and operator of America’s Center Convention Complex effective July 29, 2024.
Skapinok is relocating to St. Louis to take this newly created position which combines the consumer-facing functions of Explore St. Louis. While the Chief Commercial Officer role has become integral and established in large hotel organizations, this is likely the first time the position has been introduced within a destination marketing organization.
Skapinok earned his undergraduate degree at California State University Long Beach and MBA from the University of California Davis. He has served in senior marketing and sales leadership roles with the Intercontinental Hotels Group, Hostmark Hospitality Group, Aqua-Aston Hospitality and most recently with culinary-forward hotel startup, Appellation. Ed was named one of the “Top 25 Minds in Hospitality” by the Hospitality Sales & Marketing Association International (HSMAI) and is a regular contributor to hospitality industry periodicals and thought leadership.
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