Chelsea Football Club announced today that The Ascott Limited (Ascott), the hospitality division of CapitaLand Investment Limited based in Singapore, has been revealed as their latest official worldwide hotel partner.
The collaboration between Chelsea and Ascott will offer unique experiences for Ascott Star Rewards (ASR) members globally, such as special access to games at Stamford Bridge and exclusive tours of The Blues Cobham Training Ground. Additionally, the Ascott brand will be featured at Stamford Bridge during Men’s and Women’s matches, as well as on Chelsea’s social media platforms, providing entertaining content for fans.
Ascott has exciting news for Blues fans located abroad as they will now be the presenting partner of Chelsea’s premier international fan engagement event, the Famous CFC, in two global markets. Further information regarding this partnership will be disclosed shortly. Additionally, Ascott has been selected to oversee the continued management of the hotels situated at Stamford Bridge, operating under the ‘lyf’ brand with an emphasis on experience-driven communal living.
With a global fanbase of over 600 million people and a leading position in European football, the club’s partnership offers Ascott unique opportunities to merge hospitality and football, creating special fan engagement events, exclusive deals for Chelsea supporters, and personalized stay experiences at Ascott properties for both fans and guests.
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