The Department of Commerce is presently accepting applications from leaders in the travel and tourism sectors for consideration to serve on the Board of Directors of the Corporation for Travel Promotion (dba Brand USA). The primary role of the Board is to provide guidance to the Corporation for Travel Promotion on issues pertaining to the promotion of the United States as a travel destination.
The Travel Promotion Act (TPA) was signed into law by President Obama on March 4, 2010, creating the Corporation for Travel Promotion as a non-profit organization responsible for devising and implementing marketing plans for U.S. travel and tourism, as well as for communicating U.S. travel policy. The Board of Directors is composed of 11 members with expertise in international travel promotion and marketing, representing different regions of the United States.
Currently, the Secretary is in the process of selecting four individuals who possess the necessary expertise and experience in four distinct sectors of the travel and tourism industry: hotel accommodations, restaurants, state tourism offices, and city convention and visitors’ bureaus.
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