China Southern Airlines recently announced the inauguration of a new direct flight from Shenzhen, China to Mexico City, Mexico.
This new China Southern Airlines route, which is serviced twice weekly using an Airbus 350, presents a valuable opportunity for Mexican hoteliers to appeal to affluent travelers from Shenzhen.
With a population exceeding 20 million, Shenzhen is home to numerous professionals in the tech industry and other high-income sectors. Chinese tour operators consider Mexico a crucial destination, highlighting the significant potential for Mexican hoteliers to capitalize on the profitable Chinese market.
In order to effectively appeal to Chinese tourists, it is advised that Mexican hoteliers surpass the mere presence of Chinese-speaking personnel or a website in Mandarin. The task of attracting these travelers extends far beyond the inclusion of a Chinese-speaking staff member or a website in their native language; there are numerous other measures that must be taken. Even within the realm of luxury accommodations, it is not uncommon to witness younger travelers behaving in a manner that deviates from the traditional expectations of luxury hotels—thus, it is crucial to target this demographic as well.
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