TIS-Tourism Innovation Summit, the global event of reference in tourism innovation that will take place at FIBES Seville from October 22 to 24, 2025, has announced the appointment of Brigitte Hidalgo as the new director of the Tourism Innovation Global Summit, the international congress that sets the roadmap toward a smarter, more digital, and more sustainable tourism sector.
With over two decades of experience in the travel and hospitality industry—including 14 years leading digital marketplaces—Hidalgo has held senior executive positions such as CEO and COO of Weekendesk, where she led the company’s international expansion and the launch of new business lines. She began her career in hotel management, holding leadership roles at Sercotel Hotels and Husa Hotels, gaining solid operational and commercial experience in both independent hotels and hotel chains. In addition, she has worked closely with destinations and tourism boards in developing markets and go-to-market strategies.
Throughout her career, Hidalgo has led multicultural teams of over 150 people and has maintained a consistent focus on innovation, growth, and profitability, combining strategic vision with hands-on leadership. As the new director of the Tourism Innovation Global Summit, Brigitte Hidalgo will be responsible for designing an agenda that tackles the most pressing and relevant issues for the future of tourism, including digitalization, sustainability, evolving traveler behaviors, and global industry challenges.
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