Four regional hotel brands have recently become part of the rapidly expanding Global Hotel Alliance (GHA), thereby enhancing its footprint in some of the most sought-after tourist locations worldwide.
Unike Hotels in Norway, Sunway Hotels & Resorts in Malaysia, Andronis in Greece, and Paramount Hotels in the UAE contribute 32 new properties to the largest alliance of independent hotel brands globally, thereby enriching its varied portfolio with a combination of urban and resort accommodations that appeal to a diverse array of travelers.
This growth offers the 28 million members of the GHA DISCOVERY loyalty program an even broader selection of distinctive properties in desirable leisure destinations, ranging from secluded islands to dynamic city centers.
The inclusion of these four regional independent hotel brands enhances the options available to our 28 million GHA DISCOVERY members, offering them a broader selection of unique destination experiences. Each brand contributes its own unique identity, catering to the increasing desire among travelers for enriching experiences in upscale and luxury accommodations, whether they seek cultural and historical exploration, wellness and relaxation, or family-oriented enjoyment and bonding.
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