WTM Latin America a Success


The 2024 edition of WTM Latin America concluded with the announcement of an increase in all metrics, from visitor entries to exhibition area. 

A total of 29,247 participants attended the show, an increase of 8.1% over the 27,044 attendees in 2023. 

The 797 exhibiting brands represented a 28% growth compared to the previous edition, occupying 7,393 square meters of the pavilions, a 20% increase in commercial area.

The number of confirmed meetings through the ConnectMe platform increased by 8.5% – from 6,358 in 2023 to 6,903 in 2024. Throughout the corridors, exhibitors celebrated connections and contracts signed during the event.

The three theatres hosted 54 conferences and training sessions, in addition to the highly attended Speed Networking sessions with international hosted buyers, national buyers and digital influencers. 

The highlight of the edition was the launch of the Diversity Route, which showcased 20 projects led by different exhibitors in three distinct segments – Afrotourism, LGBTQIAP+ Tourism, and Tourism 60+. 

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